Description: A survey of the noteworthy contributions of the behavioural sciences that contribute to the understanding and the prediction of consumer behaviour and the various research techniques in the social sciences that contribute to the understanding of consumer purchasing and decision-making processes, with particular attention to formal and informal influence patterns. Also includes a survey of models of consumer purchasing behaviour, brand loyalty, and product cycles. * Note: Students may only receive credit for one of BUS 312, ADMN 312, and ADMN 412. *

Prerequisites: BUS 210 (or ADMN 210)