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Consumer Behaviour 5th ed.
SFU BUS 347
Notes: Meet at SFU Surrey or a skytrain stn.
Editorial review
Solomon is the leader in Consumer Behaviour due to its thorough coverage of Canadian research, examples, and cases. In order to create a marketing concept and strategy, an understanding of why people behave as they do is required. Providing a wealth of examples of marketing and consumer practices Consumer Behaviour offers a uniquely Canadian perspective on consumer research.
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