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SFU BUS 343

Introduction to Marketing

Simon Fraser University

Department: Business Administration

Credits: 3

Ratings/Reviews: B /2

Workload
C
Interesting
A

Description: The environment of marketing; relation of social sciences to marketing; evaluation of marketing theory and research; assessment of demand, consumer behavior analysis; market institutions; method and mechanics of distribution in domestic, foreign and overseas markets; sales organization; advertising; new product development, publicity and promotion; marketing programs.

Prerequisites: 60 credit hours.

Rate this course
Reviews 1 to 2 of 2
Date
Rating
Review
Apr. 22, 2012
B Overall
B Workload
A Interesting
0 0
Lecture is interesting, though some of the assignments are a little dull.

Feb. 6, 2012
B Overall
C Workload
A Interesting
0 0
Great class if you're into marketing.

Used Textbooks

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Marketing: Real People, Real Decisions, Third Canadian Edi...
Michael R. Solomon
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Michael R. Solomon
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Marketing Strategy
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Professor / Instructor

Juan Caldera-Noriega

Rating:B

This prof is good!

Reviews
1

Engaging
B

Clarity
A

Easiness
D

Helpfulness
A

Todd Green

Rating:B

This prof is good!

Reviews
1

Engaging
D

Clarity
A

Easiness
A

Helpfulness
A

Jason Ho

Rating:C

This prof is kind of mediocre. But definitely not bad.

Reviews
2

Engaging
C

Clarity
D

Easiness
B

Helpfulness
D

Robert Krider

Rating:C

This prof is kind of mediocre. But definitely not bad.

Reviews
1

Engaging
D

Clarity
C

Easiness
C

Helpfulness
C

Jose Mora

Rating:B

This prof is good!

Reviews
1

Engaging
A

Clarity
B

Easiness
B

Helpfulness
A

John Morgan

Rating:D

This prof is below average. Try another prof if you can!

Reviews
1

Engaging
C

Clarity
D

Easiness
B

Helpfulness
F

Dj Sandhu

Rating:B

This prof is good!

Reviews
1

Engaging
C

Clarity
A

Easiness
A

Helpfulness
A

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