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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wi 1st ed.
George Brown h121
| School: | George Brown |
| Course(s): | h121 |
| Price: | $ 76 |
| Author: | Leonard H. Hoyle |
| Publisher: | |
| ISBN: | 9780471401797 |
| Posted by: | tree |
| Date posted: | Nov 10, 2011 |
| Condition: | Good |
Notes:
Editorial review
Authored by a well-known figure in the field.
- Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
- Individual chapters address the differences involved in marketing different types of events.
- Examines future trends and key issues such as how to reach new event attendees.
- Includes appendices with sample forms, contracts, and more.
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