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BCIT MKTG 1102

Essentials of Marketing

British Columbia Institute of Technology

Department: Marketing Management

Credits: 3

Ratings/Reviews: B /2

Workload
C
Interesting
B

Description: Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection.

Prerequisites: 92830

Rate this course
Reviews 1 to 2 of 2
Date
Rating
Review
Jan. 8, 2012
D Overall
F Workload
B Interesting
0 0
The four marketing projects are not worth a lot, but they consume a lot of time since they require team work. There is not a lot of help given unless you visit the lecturer's office hours.

Dec. 31, 2011
A Overall
A Workload
A Interesting
0 0
Lecturer's great only if you put his words into good use. Textbook is needed especially when revising for exams

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Marketing
Crane
Posted by Connie
January 8, 2012
$ 80
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Marketing
Crane,Kerin,Hartley,Rudelius
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January 6, 2012
$ 75
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MARKETING 8th CANADIAN EDITION
Crane & Kerin & Hartley & Ru...
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December 26, 2011
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Marketing (Cdn Ed)
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December 21, 2011
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Marketing
Grewal, Levy, Persaud, Lichti
Posted by Yvonne Myers
April 2, 2012
$ 45
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Professor / Instructor

David Wan

Rating:D

This prof is below average. Try another prof if you can!

Reviews
1

Engaging
A

Clarity
C

Easiness
F

Helpfulness
F

more

Mike Coates

Rating:B

This prof is good!

Reviews
1

Engaging
A

Clarity
B

Easiness
C

Helpfulness
B

more

Jeff Collier

Rating:B

This prof is good!

Reviews
1

Engaging
C

Clarity
A

Easiness
C

Helpfulness
B

more

Kirsty Henderson

Rating:D

This prof is below average. Try another prof if you can!

Reviews
1

Engaging
B

Clarity
D

Easiness
F

Helpfulness
D

more

Rich Pender

Rating:B

This prof is good!

Reviews
1

Engaging
A

Clarity
A

Easiness
C

Helpfulness
A

more

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